Why You Need a Agent Who Leverages Social Media

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media.

This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick:

1. A Website

A real estate website that has an easy and constantly updated property search.

2. A WordPress blog

WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property.

3. A Facebook business page

Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks.

4. A custom Twitter page

Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience.

5. A custom You Tube channel

You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale.

6. A robust LinkedIn profile

LinkedIn operates in 200 countries and is one of the most widely used social networks.

7. A mobile website

Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.


Creating Curb Appeal

As the old saying goes, “You only have one chance to make a great first impression.” –

Front Door And Entryway

The entryway and front door should be in immaculate condition. This is the entry to your home and reflects the personality of the property. Polish the door and entryway lighting fixtures until they gleam. If the front door requires refinishing or repainting, be sure to freshen thing up before you put the house on the market.

If you have a nameplate or personalized address plaque, remove it. You want to depersonalize the entryway. Potential buyers may find it hard to visualize the property as their “new home” if it is “branded” with your personal decorations.

Install a fresh doormat. You can always take it with you when you leave, however an attractive fresh mat helps make the home look tidy and well maintained: so replace the old one. Dependent on the season, a couple of pots of fresh flowers or seasonal greenery are a nice compliment to an attractive entryway.

Make sure the key you provide for the realtor works smoothly in your entryway lock. When an agent uses the key to show the property, you do not want potential buyers to have to wait while the realtor tries to get the key to work properly.

Yard And Landscape

“Spruce-up” your landscape by making sure the lawn is mowed, leaves are raked and trees trimmed. During winter months make sure the sidewalks are shoveled and free from snow and ice.

Remove all clutter from the driveway and front and back yard. Park extra vehicles, boats and RV’s offsite. You do not want the driveway to look cramped or indicate that there is a lack of parking space.

Remove yard ornaments. You might love to collect frogs or gnomes, but they may not be to everyone’s taste. If you have children’s playground equipment or a swing set, it is also best to remove them and place in storage as they tend to make the yard appear cramped and crowded, especially if your backyard is small already.

Clean the gutters and make sure they are in good repair before listing the property. If gutters are hanging or window shutters are in need of repair, it makes it appear that the entire property is in a state of disrepair.


While your property is on the market for sale, it is a good idea to remember to keep the exterior of the house well lighted so that it appears bright, cheerful and inviting. Make sure than lights come on at dusk and remain on until late evening. Often prospective homebuyers will drive by a property prior to making an appointment to view the home with their realtor. If the home is dark, dim and uninviting, the buyer is likely to reject the property before seeing the many beautiful interior amenities.

Smoke Detector Safety

Smoke detectors save lives. Many people may be lulled into a false sense of security thinking they have smoke detectors in their home. Smoke detectors that are not installed or maintained properly are not safe. Here are a few tips on what you need to know about buying, installing, and maintaining your smoke detectors:

What should I buy?

The National Burn Institute recommends only buying smoke alarms tested by Underwriters Laboratories (UL). You will also want to make sure the smoke detector has a battery backup. Smoke detectors that don’t work in a power outage are no good. Consider buying a combination smoke detector and carbon monoxide detector, they may be more expensive, but well worth the money.

There are two main types of smoke alarms, which are categorized by the type of smoke detection sensor used in the alarm. They are ionization and photoelectric.

Ionization smoke detectors

Ionization detectors respond quickly to flaming fires with smaller combustion particles. They contain a chamber with two plates that generate a small, continuous electric current. When smoke enters the ionization chamber, the smoke particles disrupt the current flow, which triggers the alarm.

Photoelectric smoke detectors

Photoelectric detectors respond more quickly to smoldering fires. They use a light beam and light receptor. When smoke is present between the light and receptor, the photocell sensor triggers the alarm.

Combination smoke detectors

The best smoke alarms can sense both types of fires (flaming and smoldering). For the highest degree of safety and preparedness, there are combination smoke alarms also that combine ionization and photoelectric detectors into one unit, called dual sensor smoke alarms.

Check with your local fire department to see what kind of detector they recommend.

Installation and Maintenance

Smoke detectors should be installed on each floor, outside of every bedroom and sleeping area and near any air vents. Detectors should also be installed high on walls or on ceilings because smoke rises. Avoid installing detectors near windows, doors or where there are openings where smoke can escape.

Check with your local fire department for specific regulations on the placement of detectors.

Smoke detectors have a lifespan of about seven to 10 years, and it’s important to replace old detectors according to the model’s recommendations. Test your alarm’s batteries monthly and remember to replace all batteries at least once a year. Clean and vacuum the grill of your detector to get rid of dust and debris. Other maintenance includes a monthly testing of the alarm and cleaning with a vacuum hose about once every month.